Barclays Bank PLC Is A Multinational Company Essay

Ameni plug ins to attract highly skilled and creative persons at all important levels ? Tradition of closeness to key customers and target customers A business can differentiate itself by performing its existing value activities or reconfiguring in some unique ways. And the sustainability of that differentiation will depend on two things a continuation of its high perceived value to buyers and a escape of imitation by competitors. There are umpteen alternative strategic directions in which Barclaycard could implement in their current strategy of differentiation. These may include engineering innovation or product/ service differentiation.Product/service differentiation Product differentiation occurs when, owing to differences in physical attributes, ancillary service, geographic location, information, and/or subjective image, one firms products are clearly preferred by at least some buyers over rival products at a given price (, 1990, ). For firms seeking to make their demand curve less elastic, successful differentiation provides an insulated position against competitors by enabling firms to sell a big quantity at a given price or by allowing the firm to create brand loyalty in customers resulting in lower predisposition to price.This uniqueness may build an entry barrier for competitors to overcome (, 1992 , 1980). However, being unique may require a trade-off with investment if achieving differentiation requires dearly-won effort such as extensive research, product design, high quality materials, or intensive customer support. Thus, the firms employing the differentiation strategy cannot ignore costs and essay (, 1980). Horizontal product differentiation focuses on differences in attribute variety among competing brands. It occurs when one brand contains more of some attributes but less of some separate attributes in comparison to another brand ().Consumers different tastes will exploit differing strong and weak points among brands given identical pri ces (, 1992). The shift towards consumerism is accelerating with significant implications in many of the markets in which we operate. Fundamentally, our view is that consumerism involves a shift in power from institutions towards consumers. The rapid transformation of the credit card industry first with the severing of the traditional tie between buzzword accounts and credit tease and second, with the emergence of credit as a true commodity in the credit card industry illustrates this so well.Consumers in the past were grateful if they received credit it was seen as a right granted to a special few by a bank and hence banks held power over individuals. The value proposition was the availability of credit. Technology Innovation In the case of Barclaycard, it is could improve its operations and competitive advantage finished real time design data driven tools. This tool would improve their credit limit strategies and increase their interest earning balances. A Fair, Isaac Model Builder for the last trees may be used as this tool uses historical data to assist in identifying optimal account management strategies.Fair, Isaac Model Builder for stopping point Trees is a PC Windows based application designed specifically to support data driven strategy design. It gives lenders the power to rapidly create unsanded strategies in real time using multiple performance dimensions, to process large datasets rapidly so strategies at any point for greater understanding of the portfolio and transfers strategies to and from proceeds application with ease, putting new strategies into production faster.This real time, highly interactive approach dramatically shortens the time between strategy creation and roll out. With Barclaycard objectives of the new strategies to increase interest bearing balances, increase turnover, control bad debt, and address attrition, Fair, Fair Isaac can be a big help for the organization. While the fair number of cards in a persons wallet h as increased over the last five years, the value to an individual of having multiple cards will diminish in an environment where credit is a commodity.